Marketing for Small Business

Welcome to Words & More

A locally owned Whitby business providing marketing services to small businesses. With over 20 years experience at top tier advertising agencies in Toronto, Words & More provides expert advice on promoting your small business.

I originally started Words & More as a part-time business to allow me to write freelance copy as a supplement to my full-time work in advertising. Over the years I have expanded my services to include marketing and production, capitalizing on the experiences I have gained in working for top advertising agencies in Toronto and making Words & More my focus.

You are my ideal customer. You have a small business and you want to increase sales. You want to promote your brand but do it within your budget. You want great marketing that makes sense for you and doesn’t cost you a fortune. You want a long term partner to help you get the word out about your product or service, someone who will work with you and is as passionate about your success as you are.


Solid copywriting is critical to your business success. Does your tone and manner reflect your business? Are your communications clear to your customers? Do they increase your brand awareness and most importantly do they motivate customers to take the action you want them to? At Words & More we can provide copy for all your… Continue reading


Ready to start a website but not sure where to start? Words & More makes developing your website easy. First I'll walk you through domains and hosting, then we'll chat about your business and the functionality your SEO website needs. We make it easy and work closely with you to create a website that effectively promotes your brand, and even include a lesson on how you can make basic updates.
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Project Management

Once you have a plan in place for your business how are you going to execute it? Words & More can make it easier. From detailing the concept, to purchasing media, negotiating with vendors for the best price to handling proofs, approvals and distribution, we take care of the hundreds of little things that need… Continue reading


If you’re looking to sell online you’ve probably already got a great product or service. Maybe you’ve got a great value proposition and a beautifully designed website. Now you need the one thing that is going to make a difference in your bottom line….persuasive copy. Compelling descriptions that not only inform your customers, but give… Continue reading

Martello Enrichment School Inc. is a private elementary school in Kingston, Ontario, established in 1987. The school has been a very satisfied customer of Words and More. Company owner, Dianne Gignac, has been extremely helpful in preparing our Web Site as well as preparing brochures, business cards and advertising promotions for the school. We are very pleased with Ms Gignac’s business ideas for promoting our school and we are happily satisfied to continue to do business with Words and More.
M. Catherine Mills
Principal, Martello Enrichment School Inc.
I have repeatedly relied on the professional expertise of Dianne Gignac (Words & More) in my academic work. She fully prepared my book manuscript, formatted according to the publisher’s specific requirements, with skill and meticulous attention to the details of the written text, endnotes, and referencing. She also provided valuable editing recommendations. For my research projects, she has transcribed audio and digital recordings of interviews with individuals and focus group participants. The transcripts she produced were excellent in every way—clear in presentation, accessible, well organized, completely accurate, and entirely confidential. Such qualities greatly enabled my subsequent data analysis. Ms. Gignac is reliable, highly proficient, dedicated to her clients, and totally attentive to their varying needs. I recommend her in the strongest possible way.
Elizabeth Campbell, Ph.D.
Professor University of Toronto